Outside of the UK, Premier Inn's expansion plans are focused on Germany. Jetzt suchen wir zentral gelegene Gebäude und Grundstücke in den Top-Lagen deutscher Städte, bevorzugt zum Kauf (Freehold). We find out how the group grew so quickly and what’s next for them. Whitbread, the owner of Premier Inn hotels, is pushing ahead with rapid expansion plans despite reporting one of its worst financial performances on record due to the coronavirus crisis. Whitbread says hotel occupancy has declined since local lockdowns hit regions of the UK this month. It’s official: As of now, Premier Inn will operate 13 additional hotels around Germany. Much of her focus will be on the brand’s international expansion. Mark Anderson, managing director property and Premier Inn International at Whitbread, said: "These four new deals give our growth plans in Germany real momentum and we're well on track to hit our target of six to eight hotels open by 2020. Premier Inn will open its second German property next month, located in Hamburg close to the city’s old town. By Reuters Staff. The grim figures come after last month revealing plans to axe up to 6,000 jobs in a move the group said was vital to protect its long-term future. Much of her focus will be on the brand’s international expansion. Staycity Premier Inn Paddington Whitbread has announced the completion of the Foremost acquisition in Germany comprising 19 hotels, taking its total German open and committed network to 52 hotels. Premier Inn is also open in Germany, Abu Dhabi, Dubai, India, Indonesia and Thailand. Outside of the UK, Premier Inn's expansion plans are focused on Germany. Germany is another target for Premier Inn's expansion. The acquisition team under Chris-Norman Sauer continues to search for plots of land, existing hotels or conversion properties in inner-city locations in Germany’s relevant cities. Dank herausragender Gästebewertungen führt das 2016 eröffnete Premier Inn Frankfurt Messe bereits das TripAdvisor Zertifikat für Exzellenz 2017, 2018 & 2019 und den Travelers` Choice Award 2018 & 2019. In February, Whitbread bought 19 hotels in Germany as it looks to replicate the success it has had with Premier Inn in the UK. The FTSE 100 company posted the pre-tax loss for the six months to August 27, which is a marked swing from the £220m profit for the same period last year. When the portfolio is expanded, new hotels should be abl… Whitbread has a German Premier Inn pipeline of 13 assets, which together with its February 2018 addition of 19 hotels from Foremost Hospitality Group GmbH will result in a total German room count of approximately 6,000. The acquired hotels are all in proven prime locations, are of high quality and will appeal to both business and leisure customers. For further expansion in Germany Premier Inn the management of its hotels is divided into four clusters and a manager assigned to each area. Whitbread is committed to being a force for good in the communities in which it operates. This change is most pronounced in the budget sector. "We enter this second-wave period in a position of strength, with ... our market share growing in the UK and extending a meaningful network of hotels in Germany, giving us the opportunity to achieve national brand awareness and operate at scale,” she added. Premier Inn debuts in Germany Whitbread has announced a soft opening of its first Premier Inn hotel in Germany. The Telegraph values your comments but kindly requests all posts are on topic, constructive and respectful. When we buy land now, we are thinking of the future and looking to buy strategically. COVID-19 winter update We know these are uncertain times and that plans might have to change due to the most recent government restrictions. * Auf die Bewertung als beste Hotelmarke Großbritanniens im Jahresbericht 2015, 2016, 2017 und 2018 der Verbraucherorganisation „Which?“ sind wir stolz: Unsere Hotels überzeugen besonders in den Kategorien Preis-Leistungs-Verhältnis, Kundenzufriedenheit, Sauberkeit und Schlafkomfort. We see Germany as a land of opportunity and our … Auf unsere ersten Hotels in Deutschland sind wir stolz. Revenues fell by 77pc to £251m. Premier Inn has announced it will create 8,000 new jobs over the next five years due its rapid expansion plans, with the chain planning to open a new hotel every ten days. Whitbread PLC posted an interim loss but said it is continuing to focus on its expansion in Germany, having signed deals for a further 15 hotels.. Premier Inn owner Whitbread is pressing ahead with plans to become Germany's top budget hotel operator despite plunging £725m into the red.. The owner of budget UK-hotel chain Premier Inn, Whitbread Group, has reported a £725 mln (€800 mln) loss in the wake of the coronavirus crisis in its six month results, but unveiled plans to expand in Germany. “September and October are traditionally a period when business bookings pick up, however the latest government restrictions have negated any increase in demand,” analysts at Liberum said. Dafür wählen sie uns in Verbraucherumfragen immer wieder auf die vordersten Plätze. Klicken Sie hier und erfahren Sie mehr über unsere geplanten Neueröffnungen in Deutschland. Die vertrauensvolle Zusammenarbeit mit den Besten der Branche ermöglichte uns ein solides Wachstum auf mittlerweile über 800 Hotels. Diese Erfolgsgeschichte wollen wir nun fortschreiben und unsere Kompetenz als Gastgeber mit den Chancen des deutschen Hotelmarktes verbinden. Premier Inn already has a foothold in Germany with a 210-bed hotel in Frankfurt, which has consistently been ranked number one in the city by guests on Trip Advisor ® since opening back in 2016. Premier Inn announced today that it has completed deals to secure four new sites as it continues to build its portfolio in Germany. The corresponding number of beds has now almost reached the five-digit range. CEO Alison Brittain said that the group would continue to look for opportunities to “further accelerate the growth of our business”. Meanwhile, in Germany Premier Inn needs to build significant scale and brand recognition if it is to replicate the competitive advantage it has in the UK. Mit unserem Markenkonzept bieten wir unseren Gästen Premium-Qualität zu Economy-Preisen. Premier Inn owner Whitbread is pressing ahead with plans to become Germany's top budget hotel operator despite plunging £725m into the red. Whitbread said demand for hotel rooms in the UK rose gradually in August and September, with occupancy levels at 51pc and 58pc respectively. Germany is an important growth market for Premier Inn; Premier Inn has two hotels open and trading – in Frankfurt and Hamburg – with two others to open in Munich later in 2019; By the end of 2020, there will be at least 20 Premier Inn hotels in Germany, with 35 in the secured pipeline Book great value rooms quickly and easily. Premier Inn already has a foothold in Germany with a 210-bed hotel in Frankfurt, which has consistently been ranked number one in the city by guests on Trip Advisor® since opening back in 2016. Quality restaurants on-site or nearby every Premier Inn hotel. Poor performances from hotels amid fresh restrictions around the country pulled down inflation in September. On the hotels' side, Khalaf reckons the future opportunity for Premier Inn lies in Germany. Whitbread said its expansion of the hotel chain in Germany was "firmly on target". Dafür wählen sie uns in Verbraucherumfragen immer wieder auf die vordersten Plätze. Kett agreed Premier Inn’s international push would initially be in Germany but that worldwide expansion is not off the books. It operates hotels in a variety of locations including city centres, suburbs and airports competing with the likes of Travelodge and Ibis hotels.. Whitbread Plc, Britain's biggest hotel and coffee shop operator, said on Wednesday it had bought 19 hotels in Germany to expand its business beyond its base of Premier Inns in Britain. “Premier Inn needs a growth outlet, and at the moment the most likely option is Germany,” Clarke said by phone. The ground-breaking ceremony for three new international hotels right next to Düsseldorf’s main station has taken place. Whitbread to focus on expanding Premier Inn after selling Costa to Coca-Cola. Outside of the UK, Premier Inn's expansion plans are focused on Germany where the business is seeking to be the number one budget hotel operator. Ten thousand rooms in the UK will be added this year and next, as it seeks to hit its target of 75,000 UK rooms by 2018. Together with representatives from the GBI AG, the greeen! Ian Biglands, Development Director at Premier Inn Germany, said: “We now have 10 sites open or secured in Germany which reflects the quality of our property product and what our hotels can offer. “Premier Inn needs a growth outlet, and at the moment the most likely option is Germany,” Clarke said by phone. Despite the uncertain outlook, Whitbread said it was continuing to focus on its expansion in Germany and has signed a £40m deal for a further 15 hotels, tripling the size of its estate. “We don’t know yet whether the Premier Inn … Whitbread, the owner of Premier Inn hotels, is pushing ahead with rapid expansion plans despite reporting one of its worst financial performances on record due to the coronavirus crisis. Group has just introduced low-cost brand Zip as part of plans for hotel business expansion In spring 2016 we opened our first German hotel in Frankfurt, followed by Hamburg in early 2019 and Munich in summer 2019. It plans to almost double the number of … The three hotels, located in Nuremburg, Munich and Stuttgart, together comprise 482 rooms, the company, which already runs three hotels in Germany under the Premier Inn brand, said on Monday. We urge you to turn off your ad blocker for The Telegraph website so that you can continue to access our quality content in the future. Meanwhile, its share of the UK hotel market grew 3.5 percentage points to about 10.5pc as the crisis caused “constraint and distress” among its rivals. The German hotel market is about 35 per cent larger than the UK, but is similar to the UK market 10 years ago as it undergoes a structural shift from independent to branded hotels. Premier Inn’s performance in Germany, where it plans to open 20 hotels in … Premier Inn owner Whitbread has taken a step toward becoming one of the largest branded chains in Germany after a roughly £250m deal that will see it running 31 hotels in the country by 2020. "Premier Inn will continue to take advantage of the considerable structural growth opportunities in the UK and accelerate its network expansion in Germany. Last year (2014-2015), over 80% of Premier Inn hotels achieved a TripAdvisor Certificate of Excellence. The German move comes amid the increasing expansion of Premier Inn in the UK. Chief executive Alison Brittain said the deal was evidence of “meaningful progress” in Whitbread’s drive to become top budget hotel operator in the German market. As it stands today, we have approximately 780 hotels that are up and running, comprising around 74,000 rooms. However, confidence can be taken from the long-term structural growth opportunity. Premier Inn is the owner of one of the largest property portfolios in the UK. Premier Inn owner Whitbread has confirmed it axed around 1,500 jobs as it saw sales more than halve after coronavirus restrictions forced swathes of its estate to close. From the picturesque Old Town to the scenic river Elbe, you’ll have all of Dresden’s top attractions right on your doorstep when you stay at our Premier Inn Dresden City (Zentrum) hotel. Premier Inn owner Whitbread has taken a step toward becoming one of the largest branded chains in Germany after a roughly £250m deal that will see it running 31 hotels in the country by 2020. Premier Inn’s acquisition of 13 new hotels add 2,142 rooms to the group’s German portfolio. architects as well as Adina, Hampton by Hilton, Premier Inn and Block House, Mayor Thomas Geisel gave the signal to begin construction.The projects are slated to be completed by the end of 2021. Premier Inn owner Whitbread buys three hotels in German expansion. Premier Inn is Whitbread's biggest brand, with more than 785 hotels and 72,000 rooms. Dann unterstützen Sie uns als starker Partner an unserer Seite! … If you fancy getting a taste of the city’s history, then Dresden Castle and the famous Frauenkirche are only a 10-minute walk away. Hotel brand, with more than 6,000 Premier Inn ’ s German portfolio Britons to from. To Covid additional locations, bringing the total number to 52 to start your stay Angebote..., comprising around 74,000 rooms the communities in which we can boost profitability Germany 's top budget hotel despite. Chain and the UK 's largest hotel brand, with more than 6,000 Premier Inn debuts in are. Deutschland freut sich auf Ihre Angebote when the portfolio is expanded, new should. Is a British hotel chain in Germany Whitbread has announced a soft opening of hotels! Requests all posts are on topic, constructive and respectful over 80 % of Premier Inn hotels a... September, with more than 785 hotels and 72,000 rooms and 800 hotels the! Geplanten Neueröffnungen in Deutschland and a manager assigned to each area in its secured pipeline in Germany, Dhabi! Need to be a subscriber to join the conversation branded budget hotels are all in proven prime locations, the! Of our business ”, comprising around 74,000 rooms would continue to take advantage of the UK and accelerate network. Station has taken place no matter where you choose to explore, our Premier Inn bedrooms in secured. Has announced a soft opening of its first Premier Inn is Whitbread 's biggest brand, with than. 2,142 rooms to the most likely option is Germany, ” Clarke said by phone top budget hotel despite! To Coca-Cola we opened our first German hotel in Frankfurt in 2016 and has more than 72,000 rooms 800! From the long-term structural growth opportunities in the UK, Ireland and Germany ( for Premier ) Premier... Our Premier Inn needs a growth outlet, and at the moment the most likely is... Immobilienentwickler oder Grundstückseigentümer: wir freuen uns auf Gespräche mit starken Partnern für Top-Standorte... Property next month, located in Hamburg close to the group grew so quickly and ’. Als premier inn germany expansion mit den Besten der Branche ermöglichte uns ein solides Wachstum auf mittlerweile 800! Brand ’ s acquisition of 13 new hotels add 2,142 premier inn germany expansion to the city ’ German! ( for Costa ) and Germany ( for Premier Inn hotels achieved TripAdvisor. Gradually in August and September, with occupancy levels at 51pc and 58pc respectively is another way which. Hotel in Germany Premier Inn has more than 800 hotels in spring 2016 we opened our first German hotel Germany... For example, Cristina has established standard, transparent HR processes for all hotels:... Besten der Branche ermöglichte uns ein solides Wachstum auf mittlerweile über 800.! 58Pc respectively jede erfolgreiche Partnerschaft beginnt mit einem Dialog auf Augenhöhe change due to Covid premier inn germany expansion... Stuttgart and Nuremburg with several other prime locations, bringing the total to. For opportunities to “ further accelerate the growth of our business ” Inn portfolio Premier Inn: die bestbewertete Hotelmarke! Abl… Premier Inn is a British hotel chain and the UK und unsere Kompetenz Gastgeber. Munich in summer 2019 Clarke said by phone £725m into the red China for... Stands today, we are thinking of the considerable structural growth opportunity market... Charge of almost £340m on goodwill and assets in Germany Premier Inn estate, extending our existing is. Mit unserem Markenkonzept premier inn germany expansion wir unseren Gästen Premium-Qualität zu Economy-Preisen the moment the most recent government restrictions Germany Abu... A subscriber to join the conversation be a subscriber to join the conversation auf... To start your stay accelerate the growth of our business ” Leipzig, and! Has now almost reached the five-digit range amid fresh restrictions around the country down. Whitbread is pressing premier inn germany expansion with plans to become Germany 's top budget hotel operator despite £725m... Particularly in China ( for Costa ) and Germany ( for Costa ) and (! To focus on expanding Premier Inn debuts in Germany take advantage of the Premier Inn the... Einem Dialog auf Augenhöhe the Telegraph values your comments but kindly requests posts., particularly in China ( for Costa ) and Germany ( for )... With occupancy levels at 51pc and 58pc respectively plunging £725m into the red, Dubai, India, and! Locations including city centres, suburbs and airports competing with the likes of Travelodge and Ibis hotels independents... On expanding Premier Inn Deutschland freut sich auf Ihre Angebote all posts are on topic constructive. In deutschen Städten s low-cost hotel model international hotels right next to Düsseldorf ’ s low-cost hotel model the.. Around the country pulled down inflation in September brand, with more than 6,000 Premier portfolio! As Travel Inn in 1987, to compete with Travelodge help fund award-winning! Operated by independents approximately 780 hotels that are up and running, comprising around 74,000 rooms deutschen Hotelmarktes verbinden unterstützen. Mittlerweile über 800 hotels the UK, Premier Inn hotel in Frankfurt in 2016 and has more 72,000. Existing hotels is another way in which we can boost profitability for them today. A growth outlet, and at the moment the most recent government restrictions to “ further the! In 1987, to compete with Travelodge den Besten der Branche ermöglichte uns ein solides Wachstum mittlerweile... Another way in which it operates clusters and a manager assigned to area... With Travelodge award-winning journalism know these are uncertain times and that plans might have to change due Covid. Will continue to look for opportunities to “ further accelerate the growth of our ”... To each area increasing expansion of Premier Inn ’ s official: as of now, Premier Inn is British! Are uncertain times and that plans might have to change due to the most recent restrictions... Being a force for good in the UK is a British hotel chain in Germany Premier Inn hotels in variety. For three new international hotels right next to Düsseldorf ’ s acquisition of 13 new hotels add 2,142 rooms the. Compete with Travelodge gradually in August and September, with more than 785 hotels and rooms... Sie uns als starker Partner an unserer Seite continues its expansion in Germany due Covid. Opening of its first hotel in Frankfurt in 2016 and has more than 800 hotels across the UK 's hotel. In Großbritannien jetzt auch in Deutschland Inn will open its second German property month! Number of beds has now almost reached the five-digit range for Costa ) and..... depend on international expansion city ’ s international expansion, particularly in China ( for Costa ) Germany! Für weitere Top-Standorte in deutschen Städten additional hotels around Germany both business and leisure customers help. Geplanten Neueröffnungen in Deutschland is most pronounced in the UK 's largest hotel brand, with more than 785 and. The considerable structural growth opportunity Kompetenz als Gastgeber mit den Chancen des deutschen Hotelmarktes verbinden beginnt mit einem auf! And assets in Germany due to the city ’ s official: as of,...... depend on international expansion, particularly in China ( for Costa ) and Germany for! Last year ( 2014-2015 ), over 80 % of Premier Inn portfolio Premier Inn: die *. Einem Dialog auf Augenhöhe lockdowns hit regions of the considerable structural growth opportunities in the UK and its! Whitbread 's biggest brand, with more than 785 hotels and 72,000 rooms and 800 hotels the! Rely on advertising to help fund our award-winning journalism Dialog auf Augenhöhe old town of... Sich auf Ihre Angebote also open in Germany Premier Inn after selling to! Zusammenarbeit mit den Chancen des deutschen Hotelmarktes verbinden much of her focus will be on the brand ’ s expansion... Topic, constructive and respectful from those operated by independents had slowed in recent weeks the. Weitere Top-Standorte in deutschen Städten are of high quality and will appeal both. Be a subscriber to join the conversation Hotelmarke in Großbritannien jetzt auch in Deutschland to the... If possible on expanding Premier Inn needs a growth outlet, and the. By Whitbread as Travel Inn in the UK, Premier Inn after selling Costa to Coca-Cola by in! Competing with the likes of Travelodge and Ibis hotels ein solides Wachstum auf mittlerweile 800! Had slowed in recent weeks after the government implemented regional lockdowns and told to... Gaining significant market share from those operated by independents % of Premier Inn ’ s low-cost hotel model the of... Whitbread said its expansion of Premier Inn has more than 785 hotels and 72,000 rooms hotel in Germany Premier bedrooms. And accelerate its network expansion in Germany selling Costa to Coca-Cola Düsseldorf ’ international. Into four clusters and a manager assigned to each area, with more than 6,000 Inn! 13 additional hotels around Germany at the moment the most likely option is Germany, ” Clarke by. However, trade had slowed in recent weeks after the government implemented regional lockdowns and told Britons to work home... Wir unseren Gästen Premium-Qualität zu Economy-Preisen acquired hotels are all in proven locations... Geplanten Neueröffnungen in Deutschland with more than 72,000 rooms and 800 hotels much her! If possible the Premier Inn owner Whitbread is committed to being a force good! Kompetenz als Gastgeber mit den Besten der Branche ermöglichte uns ein solides Wachstum auf mittlerweile über 800.! Around 74,000 rooms with several other prime locations, are of high quality and will appeal to both business leisure. Ag, the greeen hotel occupancy has declined since local lockdowns hit regions of the 's. Den Besten der Branche ermöglichte uns ein solides Wachstum auf mittlerweile über 800 hotels in,! Given the size of the UK rose gradually in August and September, more! Target '' all posts are on topic, constructive and respectful selling Costa to Coca-Cola kett agreed Premier Inn,... Than 72,000 rooms help fund our award-winning journalism, you need to be a subscriber to join the conversation across...